Influence based on understanding decision psychology and clearly articulating genuine value: distinct from manipulation, which relies on the audience NOT knowing what you’re doing.
## Key arguments - If your tactic relies on the customer NOT knowing about it to work, it's manipulation. - Ethical persuasion is transparent. Understanding exactly what you're doing shouldn't feel deceiving. - Six heuristics: Authority, Social Proof, Reciprocity, Consistency, Scarcity, Liking: each has an ethical and manipulative form. ## My take Ethical persuasion isn't just morally right: it's strategically superior long-term in the age of transparency. ## Related concepts ## Across the universe - [thetrustalgorithm.com/algorithm/](https://thetrustalgorithm.com/algorithm/) · Persuasion builds or breaks trust: the Trust Algorithm captures the result --- **Read the full treatment:** [Ethical Persuasion](/persuasion/)Ethical Persuasion
Concept · System Seed